Success StoryCreative Portfolio Crown Caffè: Where design and innovation meet to transform the world. A tailor-made project for a brand that represents the best of Brazilian coffee, bringing authenticity and flavor to every detail.
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Crown Caffè: Coffee Royalty, Where Tradition and Magic Meet
In building the Crown Caffè brand, we were inspired by three symbols that convey its essence: the crown, the lion and the unicorn. The crown represents the commitment to excellence, quality and sophistication of a noble coffee; the lion symbolizes the tradition and authenticity that make the brand solid and trustworthy; and the unicorn brings a touch of magic and exclusivity, elevating the experience to a unique and memorable universe.
Every detail has been carefully thought out to create an identity that combines the strength and character of a high-quality coffee with the fantasy and enchantment of a special moment. At Crown Caffè, each bean is a celebration, inviting the consumer to experience a coffee worthy of royalty.
Linha conceitual de Embalagens
We developed different labels and packaging for each Crown Caffè blend, with the aim of communicating the brand’s unique concept and ensuring a solid positioning in the market. The challenge was to create a visual identity that reflected the nobility and charm of Crown Caffè, while respecting color and material restrictions. Therefore, we opted for a design approach optimized for screen printing, allowing each label to convey authenticity and elegance, with a handcrafted touch that connects the consumer to the essence of each blend. Every detail was thought out so that the label becomes a gateway to a truly special coffee experience.
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