Immersiveness is the trend for big business
Electronic games and immersive virtual stores mean being connected, inserted in the reality that presents what is proposed by a service or product. It is the highlight that defines the closing of deals remotely, while at the same time placing you in that scenario, as if you were there. Augmented Reality is revolutionizing online shopping and transforming it into an immersive experience.
Before delving into the options and strategies, it is important to understand this. An immersive experience represents any action by a brand that aims to create a new and illusory environment for its audience.
The objective is to make the participant of the action feel like they are part of what is being presented and use their senses to explore it.
We create incredible experiences with augmented reality on an AR platform with countless possibilities for triggers and activations.
Every Day
Every day
When the investment of buying requires research, we automatically dive into the web in search of better deals between quality and price, surfing through various e-commerce sites in search of the best cost-benefit. We find several stores, compare brands and prices, but we are far from the physical reach to close the purchase remotely. The implementation of creative technological solutions, such as immersive experiences in virtual scenarios using augmented reality, is what puts you at the tip of the sword today. The reach is impressive: more than 100 million people worldwide make purchases using augmented reality, according to data from Deloitte.
Snapchat presented a study related to the Brazilian market where 93% are interested in using augmented reality to expand purchasing opportunities. This suggests incredible possibilities for augmented reality commerce to grow in Brazil in the coming years in a significant and constant way.
Experiências
Interactive and immersive
Augmented reality enables brands to offer online shopping experiences never seen before — putting the consumer back at the center of the purchase journey. Anyone with a smartphone can interact, explore, learn and even buy products using an AR lens. In Brazil, 99% of Gen Z are interested in using augmented reality lenses to try makeup, clothes, discover hotels and restaurants, or preview stores and parks around the world.
your brand and your customer
Interactive and immersive
It's not just about sales; there's no limit to what augmented reality can deliver. Developers and brands are increasingly creative in engaging their audiences in unique, inspiring and fun ways.
Augmented reality has the power to enhance the environment around us and change how we experience it. What started as a fun, fast way to communicate and share has become one of the most innovative tools brands have today to connect with their audiences. It's a new market for business — and companies embracing it are at the forefront.
The ability to create connections is highly valued by modern consumers. 65% of respondents in the Brazil study say that using AR lenses or filters makes them feel more connected to brands.
A personalized
shopping experience
A defining trait of Gen Z is fearlessness toward change — they're willing to experiment, shift traditions and modify how they present themselves. They're 2.6x more likely to buy from brands offering immersive shopping experiences (e.g. using AR) and 1.4x more likely than Millennials and Gen X to use augmented reality in social apps to help them buy. AR experiences feel more personal: a virtual product try-on can give consumers enough confidence to purchase.
Tell us where your brand is now and what kind of perception, structure or growth you want to build. Xmondo evaluates the scenario and indicates the smartest path forward.